On 21 March 2026, the IEEE VR 2026 was held in Daegu, South Korea. IEEE VR is a leading international conference in the fields of virtual reality (VR), augmented reality (AR), and mixed reality (MR), and is ranked as a Class A conference by the China Computer Federation (CCF).Professor Eugene CH'NG, Dean of the School of Culture and Creativity, and Dr Ji Yuhan from the Animation and Interactive Media ...

On March 18, 2026, students who enrolled in Innovation in Culture and Tourism course conducted a culture and tourism investigation field trip in Yung Mark, Sanxiang, Zhongshan, which led by Culture, Creativity and Management (CCM) ’s lecturer Ms. WAN Wanqi and assistant instructor Ms. XIAO Yao. The activity aimed to integrate the theory of cultural-tourism integration with rural culture and tourism ...

On March 17, 2026, Professor Huang Jinzhong, a distinguished tenor widely known as the “King of Western Songs,” was invited to Beijing Normal–Hong Kong Baptist University to deliver a vocal masterclass titled “How to Sing a Song Well.” The event, held in the University Concert Hall, attracted over 100 students and faculty members from the Music Department and other schools. The masterclass was ...

On 17 February, Professor Eugene CH’NG (FSA) was formally accepted as an Expert Member of CIPA Heritage Documentation. Professor CH’NG is the Dean of the School of Culture and Creativity at Beijing Normal–Hong Kong Baptist University, Director of the BNBU Centre for Computational Culture and Heritage | NVIDIA DLI, and XR Chair for SIGGRAPH Asia 2026. He is also a Fellow of the Society of Antiquaries ...

From December 5 to 7, 2025, the 10th "Cesim Elite" National Hospitality Simulation Competition was successfully held at Guilin Tourism University. Marking the tenth anniversary of the event, this year’s competition attracted 272 teams from 61 universities nationwide and featured, for the first time, concurrent participation from students across the Chinese mainland, Hong Kong, and Macau. The "Tie ...

On November 15, 2025, students enrolled in the CCM2123 Past to Present State of Arts in Cultural Industries and CCM2113 Event Planning and Management courses visited Zhuhai Guyuan Art Museum under the guidance of Culture, Creativity and Management’s Associate Professor Dr. Purrie Pui-Yee NG and Teaching Assistant Ms. Yao XIAO.Named in honor of Guyuan (1919-1996), an outstanding Chinese people’s artist ...

On December 10, 2025, under the organization of Ms. Wan Wanqi from the Culture, Creativity and Management (CCM) programme, students from the CCM3083 Culture, Creativity and Management in Chinese Cities course completed the presentation for the "Cultural and Creative Design into the Communities” Planning Contest, co-hosted by Will Tengen Cultural Media Co., Ltd. and CCM.Group Photo of Teachers, Students,...

On December 6, 2025, the National Finals of the 17th International User Experience Innovation Competition (UXD Award), hosted by UXPA China, concluded successfully at the Dali International Convention Center in Yunnan Province. A cross-university and interdisciplinary joint team composed of students from the Culture, Creativity and Management (CCM) and Media Arts and Design (MAD) programmes of Beijing ...