On December 6, 2025, the National Finals of the 17th International User Experience Innovation Competition (UXD Award), hosted by UXPA China, concluded successfully at the Dali International Convention Center in Yunnan Province. A cross-university and interdisciplinary joint team composed of students from the Culture, Creativity and Management (CCM) and Media Arts and Design (MAD) programmes of Beijing ...

On 13 December 2025, the inauguration ceremony of the Greater Bay Area Medical–Arts Voice Alliance was held at Shenzhen University. The School of Culture and Creativity at Beijing Normal–Hong Kong Baptist University (BNBU) was invited to attend the event and was officially recognized as a founding member of the Alliance.Initiated by the Shenzhen Association for Arts and Science, the Alliance is jointly ...

On 5 December 2025, the Second Working Meeting of the Guangdong–Hong Kong–Macao Greater Bay Area Alliance for Music Education and Arts Development was held at Xinghai Conservatory of Music in Guangzhou. Representatives from universities, professional arts organizations, and related institutions across the Greater Bay Area attended the meeting.As a member institution of the Alliance, the Department ...

In early December, the School of Culture and Creativity (SCC) hosted a lecture under its FUTURE+ series, featuring Prof Siau Keng Leng, Professor of Information Systems at Singapore Management University, and Prof Fiona Nah, a scholar specialising in human–computer interaction and AI applications. The speakers explored multiple dimensions of artificial intelligence (AI), immersive virtual experiences,...

On the afternoon of December 3, 2025, guided by Ms. Wanqi Wan, Lecturer of Culture, Creativity and Management (CCM) programme, students enrolled in the "Introduction to Hospitality and Tourism" course embarked on a distinctive practical activity at Zhuhai MGM Reserve Hotel.The exploration journey of hospitality culture unfolded gently in front of the manor-style gate. Mr. Genlin Wang, the training ...

]On 3 December 2025, students of the Cultural, Creative and Management Programme, led by Assistant Professor Dr. Iceman LEUNG and Instructor Ms. Zhuo LUO, stepped into Zhuhai Spark Electronics Co., Ltd. for an immersive cultural industry site visit. The trip focused on the development, R&D and production of the Chinese high-end audio brand “Cayin”, exploring how a traditional cultural industry can ...

On November 22, 2025, all students taking the "International Cultural Trade" course of the Culture, Creativity and Management (CCM) Programme visited the Art Museum of Guangzhou Academy of Fine Arts for a study tour. This visit was organized by the Director of CCM Programme, Associate Professor Dr. Xi Wang and Instructor Ms. Zhuo Luo. The visit focused on two major themed exhibitions held in the museum:...

From November 7 to November 9, 2025, the final of the 15th “Yuanhua Cup” National College Student Exhibition and Creativity Competition, was successfully held in Guangdong by the China Convention/Exhibition/Event Society, The Federation of Consumer Products Trade Center of All China Cities, and the National Digital Exhibition Industry-Education Integration Community. With the theme of “Digital Empowerment,...