Recently, the 16th National College Student "Innovation, Creativity and Entrepreneurship" Competition (3Chuang Competition) Beijing Normal-Hong Kong Baptist University (BNBU) College Level Competition was successfully held. Two teams of the Culture, Creativity and Management (CCM) programme achieved remarkable results, respectively winning the championship and fourth place.

Group Photo of "Lumin" Team

The 3Chuang Competition is a national university competition guided by the Ministry of Education, organized by the National Electronic Commerce Industry-Education Integration Innovation Alliance and Xi'an Jiaotong University. BNBU has participated annually since 2014, continuously providing a premium platform for students to showcase creativity, refine projects, and enhance skills, fostering the campus culture of innovation and entrepreneurship. This year's event was jointly hosted by the BNBU Faculty of Business and Management (FBM) and Innovation Center (IC), with sponsorship from the Jiahe Foundation.

After intense competition, the "Lumin" team from the CCM programme won the championship. The team comprised Tian Miaoqing, Yu Minzhen, Mai Ziqi, Liu Jiaxin, and Xu Shuotong, guided by Dr. Wang Xi, CCM Programme Director and Associate Professor, and distinguished alumnus Mr. Wen Qingxue. Their project, titled "Luyun—Granting Eternity to Every Inch of Space in the Digital World". "Luyun" is a mobile 3D spatial reconstruction and social platform that integrates both hardware and software, dedicated to lowering the high barriers of professional-grade spatial digitization. It transforms complex 3D modeling capabilities into a social digital space creation tool that anyone can easily use. Built on 3D Gaussian Splatting (3DGS) technology, the platform follows a model of "hardware-assisted capture + cloud-based automated modeling + real-time mobile interaction," enabling users to convert physical environments—such as museum exhibits, tourist attractions, and home spaces—into immersive, shareable, and permanent digital assets.

Mobile 3D Spatial Reconstruction and Social Platform "Luyun"

Team member Tian Miaoqing expressed, “It is a great honor for the ‘Lumin’ team to win the championship of this year’s ‘Innovation, Creativity, and Entrepreneurship’ Competition at the campus level! This honor belongs not only to the five of us, but would not have been possible without the dedicated guidance of Dr. Wang Xi and Mr. Wen Qingxue, as well as the continuous encouragement and support for our innovation and entrepreneurship from the university and the CCM program. In the competition, we have profoundly experienced the challenges and charm of ‘Innovation, Creativity, and Entrepreneurship’, and gained a deeper understanding of the significance of collaborative teamwork in practice. This championship is a milestone on our journey forward. In the future, we will continue to refine ‘Luyun’, striving to truly give eternal life to every inch of space in the digital world!”

Another team involving CCM students, "Ecofit", achieved a commendable fourth place. This team, composed of Lin Fan, Wu Shuyan, Wu Mingying, and Zhou Mingxin, presented a project named "ECOFIT Campus Distributed AIoT Fashion Terminal."

Group Photo of "Ecofit" Team

From conceptualization to implementation, and from the preliminary rounds to the ultimate showdown, CCM students demonstrated solid professional abilities, clear logical expression, and high spirits, showcasing the program's success in nurturing innovative and entrepreneurial talents. In the future, CCM will continue to inspire students’ innovative spirit, providing them with ceaseless momentum to integrate into and contribute to society.

Text: Xie Yi, Tian Miaoqing

Photo: Provided by the award-winning teams