Curriculum-Culture Creativity and Management

Students are required to complete 148 units within the curriculum structure as follows:

学生需要修读以下的课程并获得148个学分：

Course Category	Units
Major Required Courses 专业必修课	51
Major Elective Courses 专业选修课	18
University Core Courses 大学核心课	37
General Education Courses 通识教育课	18
Free Elective Courses 自由选修课	24
Total	148

Major Required Courses 专业必修课

Code	English Title	Chinese Title	Units
BUS1013	Business, Entrepreneurship and Innovation	商业、创业与创新	3
BUS2003	Organisational Behaviour	组织行为学	3
BUS3003	Business Communications	商业传讯	3
BUS3023	Business Research Methods	商业研究方法	3
BUS4013	Strategic Management	策略管理	3
CCM2093	Culture, Creativity and Management	文化创意与管理	3
CCM2113	Event Planning and Management	节庆活动策划与管理	3
CCM3033	International Cultural Trade	国际文化贸易	3
CCM3163	Principles of Creative Arts Management	艺术管理原理	3
CCM3153	Consumer Behaviour in Cultural Industries	文化产业消费行为	3
CCM3183	Approaches to Creativity	创意思维方法	3
CCM3193	AI in Creative Industries	人工智能与创意产业	3
CCM4043	Fundraising for Arts and Culture	艺术与文化募资	3
CCM4063	Commercial Space Planning and Facilities Management	商业空间策划及设施管理	3
CCM4093	Final Year Project (CCM)	毕业论文	3
ECON2013	Principles of Microeconomics	微观经济学原理	3
MKT2003	Principles of Marketing Management	市场管理导论	3
---	Total	合计	51

Major Elective Courses 专业选修课

Students are required to select ANY 6 courses (18 units) from the following course list:

学生需要选读以下的6门课程并获得18个学分：

Code	English Title	Chinese Title	Units
CCM2063	Principles of Exhibition Design	展览设计	3
CCM2123	Past to Present State of Arts in Cultural Industries	文化产业之艺术发展状况	3
CCM3023	Cultural Policy, Economy and Development	文化政策、经济及发展	3
CCM3083	Culture, Creativity and Management in Chinese Cities	中国城市文化创意与管理	3
CCM3093	Basic Studies of Cultural Tourism in China1	中国文化旅游基础	3
CCM3103	Food and Beverage Management1	餐饮发展管理概论	3
CCM3113	Introduction to Hospitality Management1	休憩管理发展概论	3
CCM3123	Concepts in Spatial Design2	空间设计概论	3
CCM3133	Exhibition Design: Creative Interpretation and Management2	展览设计：创意演绎及管理	3
CCM3143	Public Arts and Museum Design Management in the Urban Environment2	城市环境艺术与博物馆设计管理	3
CCM3173	Concepts of Contemporary Arts in Cultural Industries	文化产业之现代艺术概念	3
CCM3203	AI-Driven Curation: Enhancing Museum Experiences	人工智能驱动策展：博物馆体验优化	3
CCM4023	Management of Media Production	多媒体制作管理	3
CCM4033	Cultural Industries Internship	文化产业实习	3
CCM4053	Cultural Heritage and Tourism2	文化遗产及旅游业	3
CCM4073	Industrial and Retail Design Management2	工业和零售设计管理	3
CCM4083	Customer Relationship Management in Cultural Industries1,2	文化产业客户关系管理	3
CCM4103	Applied Semiotics for the Cultural Entrepreneur and Manager	文化企业家和管理者的应用符号学	3
CCM4113	Hyper-reality and Application of Simulation Skills	超现实和应用模拟技术	3
BUS2053	Principles of Law	法律原理	3
BUS4093	Management Information Systems	管理资讯系统	3
ACCT2043	Principles of Accounting I	会计学原理I	3
FIN2023	Financial Management	财务管理	3