Jingnuo TAN

Dissertation

Supervisor: Dr. Allegra Yu SHANG

This work is the academic poster of A Study on the Mutually Promoting Relationship Between Art Installations and Target Customer Groups in Commercial Real Estate. Taking 4 benchmark malls in Guangzhou Tianhe Business District as samples, it reveals the closed-loop two-way promotion mechanism through questionnaire survey and multi-case study, providing practical reference for commercial art planning and real estate operation.