Engineering Attention: Algorithms,Interfaces, and Advertising Structurally Shape User Behavior on Social Media-Media Arts and Design

FYP Exhibition
Coursework Exhibition

Engineering Attention: Algorithms,Interfaces, and Advertising Structurally Shape User Behavior on Social Media

Shengmeizi GONG

Dissertation

Supervisor: Dr. Janey HUANG

This study reveals that algorithms are not neutral but “teach” users what to like through limited interaction data, structurally shaping social media behavior.

Last Updated：Oct 12, 2026