Baoyi GE, Xiaoxiao LI

IP Design

Multiple Sizes

Supervisor: Dr. Janey HUANG

Modern adults are suffering from enormous mental stress in fast-paced daily life, so they long deeply for warm childhood nostalgia and gentle spiritual comfort. Taking surreal subconscious psychology and multisensory experience logic as theoretical basis, our brand focuses on childhood healing. We combine involuntary memory and inner child psychology, constructing distinctive olfactory stories. By coordinating fragrant perception and visual beauty, we stir long-buried childhood recollections and deliver peaceful emotional and spiritual healing.