Menghan GOU

IP Design

Multiple Sizes

Supervisor: Dr. Allegra Yu SHANG

With the original intention of healing and comforting emotional eating, this BunBunBunch IP design builds a warm bakery world with four animal characters Mochi, Momi, Lube and Bobo. Aiming at young people's emotional eating troubles caused by life stress, it takes warm baking as emotional core. Explains the gentle reconciliation between negative emotions and food, and spreads the warm power of companionship, healing and positive attitude.