Yining LI, Hongyu LU

Graphic Design

Multiple Sizes

Supervisor: Dr. Andy TAM

This IP series, Persona Canvas, centers on MBTI personality theory, transforming abstract psychological dimensions into concrete, cute, and trendy chibi characters. It breaks stereotypes of traditional personality tests and endows each personality with a unique persona and traits. The design adopts a Dopamine Sweet & Cool Chibi style, blending Y2K retro-futurism with high-saturation color clashes, turning personalities from cold letter combinations into vivid, relatable, and resonant visual symbols.