Ruolan TIAN

Brand Design

200×90×60 cm

Supervisor: Dr. Yuan YUAN

As an AI-powered pet memorial brand, this project focuses on the concept of “digitally extending pets’ companionship” by integrating three modules: physical funeral services, AI digital memorialization, and emotional healing. Focusing on people’s heartfelt longing for their departed pets, Paw Echo builds exclusive memorial spaces and balances commercial value with emotional warmth, turning a one-time farewell into a lasting companionship. It fills the unmet market gap in the pet memorial industry and ensures every longing gains a warm echo.